How to Start a Successful HVAC Business
The decision to start an HVAC business can be one of the most profitable decisions you ever make.
However, starting a successful HVAC company is not necessarily easy.
Thankfully, there are some steps you can follow to make the task of starting a profitable HVAC company somewhat easier.
In fact, if you keep reading, you’ll learn exactly what it takes to start an HVAC company that is going to bring you the financial and emotional rewards you’re looking for.
Let’s begin!
Invest in Training
HVAC work involves working with specialized pieces of equipment. Unfortunately, you can’t learn how to work with such equipment, using YouTube. You will need to seek out specialist training if you are to be a qualified HVAC worker.
There are specialized organizations that will provide this training. You will have to pay for this training. However, you should consider this an investment that is going to pay off, once you have started to work on HVAC projects.
Get your Paperwork in Order
When working in the HVAC industry, you need to make sure you have the proper paperwork at hand. Obtaining this paperwork should not be seen as a chore.
This paperwork can help separate you from the companies that do not care for their clients. Using this paperwork, you can promote yourself as someone who is trustworthy and skilled. Which is helpful if you want to earn more than the average HVAC contractor.
So what exactly do you need?
You will need specialist insurance that is designed to protect people working with HVAC equipment. You will also need to invest in a specific HVAC license. The kind of license you obtain is going to depend on what kind of HVAC work you are going to be carrying out.
Different states are going to require different kinds of paperwork. Because of this, you should always check with the state you’re in, as to what you need. Make sure you do all of this before carrying out any work, to make sure you don’t get into trouble.
Get your Equipment Ready
You will also need to invest in equipment that will help you get your work done. As alluded to earlier, there are different fields associated with the HVAC industry. Therefore, what you will need specifically, is going to depend on what industry you are going to service.
Luckily, you will be told what you need, when you undergo your training. When you are buying equipment you should avoid going budget or buying second-hand.
Whilst it is important that you keep costs to a minimum, you do not want to purchase tools that are going to fail you. Doing so could lead to injury or inability to do proper work.
The good thing is that high-quality tools, tend to last a long time. This means that if you invest in the right tools to start off with – you won’t have to make the same kind of expenditure for a long time.
You will also need to think about investing in transport. Odds are you won’t be able to carry your equipment around with you when working on HVAC projects. Because of this, you need to think about getting a van.
If you can’t afford a van to begin with, you might be able to get away with transporting items in your car. Alternatively, you could think about renting a van whenever you get some work. However, it can be quite inconvenient to load the van with your equipment and then unload it when you’re done.
Promote Your HVAC Business
Once you’ve taken care of the basics, you then need to make people aware that you’re able to help them. This will help you grow as large as existing HVAC businesses such as Williams Service Company.
In the olden days, you might’ve used the Yellow Pages to promote your business. Whilst this still remains an option, you’ll probably get better results by investing in some form of online marketing.
If you are going to use digital marketing to promote your business you can use either organic marketing or paid marketing.
AdWords is an example of paid marketing. Using AdWords, you can have it so that your business appears whenever someone types in a relevant keyword. For example, if you provide an HVAC service in Chicago, you can advertise your business, whenever someone types in ‘HVAC Chicago.’
You will then pay whenever someone clicks on your website link.
You can also use organic online marketing. This is where you create content, that will help make your business visible in the search results. If you are going to do this, think about creating content that answers questions people might have when using an HVAC service.
If you are going to invest money in a marketing agency, make sure you vet them thoroughly. See if they can provide you with testimonials from past customers. If you can, contact the people in the testimonials.
Doing so will help you judge the quality of agency’s work and how well it has stood the test of time.
If you do not want to use online marketing, you can promote your business using leaflets. Make sure you provide people with an incentive to get in touch with you. For instance, you could mention you provide a discount for first-time customers.
Time for a New Career?
Starting an HVAC business can be an incredibly rewarding decision – especially if you want to be your own boss. However, if you want your HVAC company to succeed, you need to make sure you follow a few key steps.
In this post, we’ve taken a look at some of the things you can do to get your HVAC company off the ground. You need to make sure you have the right qualifications. You also need to make sure you have the proper paperwork too.
While you may find things frustrating, to begin with, it’s important you stick with the process. If you do, it won’t be long before your HVAC company is thriving and rapidly growing.
Want to learn more about starting a business? Check out our business section to learn more!
