Posted by Mohit
on May 2, 2013 in About Your Boss
| Comments Off on Bonds versus Shares — The Boss’s Side
When you’re the boss of a company, you have to run it so that it’s profitable. Sometimes you need extra capital, and there are different ways of raising it. In terms of seeking investors, there are two main instruments you can do it with: shares and (corporate) bonds. Which one do you go with? Shares — your flexible friend The benefit of shares is that if you’re running a highly profitable company, there’s greater chance of people investing it. Better still, they’ll be willing to invest more. This generates more capital for you, the CFO, and the COO to work with. Shares...