When you’re the boss of a company, you have to run it so that it’s profitable. Sometimes you need extra capital, and there are different ways of raising it. In terms of seeking investors, there are two main instruments you can do it with: shares and (corporate) bonds. Which one do you go with?
Shares — your flexible friend
The benefit of shares is that if you’re running a highly profitable company, there’s greater chance of people investing it. Better still, they’ll be willing to invest more. This generates more capital for you, the CFO, and the COO to work...